Over-Sexed
How’s that for a catchy title? Sorry to tell you it will mean something a little different in this context. But it is exactly the type of thing I’m getting ready to have a say about:.
[ahem]
What is it with commercials all containing some kind of sexual undertone these days? I was watching tv the other day and an Enterprise (rental cars) commercial came on that had a woman holding up two nighties (ugh…I HATE that word which is exactly why I used it here) and says coyly to the man in the room, “The black or the red…or both?” Clearly the suggestion is that Enterpise can help you out…squiring you to the “weekend special at the Holiday inn” (Tom Hanks line from Sleepless in Seattle). I just saw some commercial for something innocuous and I want to say child-like that used the “size doesn’t matter” joke (overdone). What. the hell.
I am absolutely NOT an apologist for the Viagra or Cialis commercials. Extenze seems like commercial porn–along with Enzyte Bob and his “chubby Santa.” I hate that all of these run, frankly, ever. I can’t believe that someone actually got paid a lot of money to come up with them. But, the fact is, at least they’re topical (meaning the commercials and not the drugs). If you’re gonna sell the product, suggestion has to be involved.
But rental cars? Air fresheners? Breath mints? Toothpaste? Hair Gel? Seriously. It’s insulting to my intelligence. It’s insulting to your intelligence. Is literally nothing else funny anymore. Because they for sure have worked every smidgen of clever out of any of these lame attempts at appeal.
I’m calling for heightened clever in my commercials…not sappy, not lame totally re-worked innuendo. I’m through with innuendo. I just want really clever. So that I can reconcile myself with the fact that people gets lots a cash to sell stuff. I’d just like to know that they possess some kind of mediocre talent. All I’m asking.
And I’m calling boycott on any product that uses sex appeal in a totally unjustified manner. I’m lookin’ at you Snuggie…